Integrate’s LinkedIn Native Connector automates list scrubbing process for leads

Integrate’s latest solution offers a new level of automation for adding cleaned-up LinkedIn leads to a CRM database.

What does it do? Integrate has joined LinkedIn Marketing Solutions certified marketing partners program as the first platform to offer a list-scrubbing tool that validates, de-duplicates and automatically adds LinkedIn leads directly to a CRM database.

Who is the target customer? The LinkedIn Native Connector is aimed at B2B mid-market and enterprise organizations looking for an automated process to deliver clean lists from the their LinkedIn campaigns directly into their marketing automation system.

How does it work? Instead of downloading LinkedIn Lead Gen forms to a spreadsheet to process or uploading them to a CRM without first being validated or de-duplicated, marketers can automate each of those steps — validating and de-duplicating leads from LinkedIn before directly uploading them to a CRM — with Integrate’s tool.

It can connect to LinkedIn Lead Gen forms, LinkedIn InMail campaigns and LinkedIn sponsored content. Also, as part of the Integrate platform, users will have access to Integrate’s reporting tools to track their LinkedIn lead nurturing efforts.

“With the LinkedIn Marketing Solutions lead gen capability exploding in usage, Integrate’s Demand Orchestration software can add this capability to other channels and sources B2B marketing teams are using to generate clean, intelligent leads,” said Integrate CMO Scott Vaughan.

Why it matters. AJ Wilcox, founder of the LinkedIn certified partner agency B2Linked, believes Integrate’s LinkedIn Native Connector remedies a challenge that has long been a problem for marketers using LinkedIn’s lead gen forms.

“Integrate is solving a problem that enterprise users face on LinkedIn Ads when using the LinkedIn Lead Gen Form ad format, which is that it’s pretty straightforward to push form fills into a CRM or marketing automation tool, but then it’s difficult to do actions like de-duplicating or scoring those as they come in,” said Wilcox, “De-duping and lead scoring are activities that are regularly done on landing pages, but since LinkedIn’s Lead Gen Ads is a new way of collecting personal data, there hasn’t be a good solution for this.”

Now with Integrate’s tool, marketers will be able to streamline the process of capturing LinkedIn leads, scrubbing their LinkedIn lead lists, and adding them to their CRMs — significantly shortening the amount of time it takes to being moving leads through the sales funnel.

Never miss this update

Advertisements

Health IT C-suite to become [organizational] leaders

The CIO is now needed from the standpoint of strategy development because he or she is affecting the entire organization.

The healthcare CIO is the correct initialism for “chief information officer,” but as the landscape continues to shift—with the focus now on digital and strategic optimization, transformation and innovation—some observers are now wondering if “information” is really the most appropriate word for all that encompasses the modern-day CIO.

For the past two decades, Chuck Podesta has been a healthcare CIO, spending the last four years at UC Irvine Health, the integrated health system at the University of California-Irvine in Orange County, California. Podesta recalls the days when the CIO had a more IT-based title and financially-related job in healthcare, since clinical IT wasn’t a strong focus at that time. But with the evolution of EHRs (electronic health records), says Podesta, “The focus became clinical and the job suddenly had a broader scope. It’s not just the day-to-day running of the systems anymore; the CIO is now needed from the standpoint of strategy development because he or she is affecting the entire organization.”

Electronic-Health-Records

Some would refer to the early-day healthcare CIO as an IT engineer of sorts, someone very technology-focused whose core responsibilities centered around hardware and software implementations, and getting servers up-and-running within the organization. Then came the influx of EHR deployments across hospitals and health systems, and now that there is near-universal possession of EHRs in U.S. hospitals, the tide is once again shifting.

“In the past, the CIO had more of a technical role and the focus was more on the operational side of the house—things such as enterprise resource planning (ERP) and the billing cycle. But the widespread advent of EHRs changed so much of that,” says Dave Levin, M.D., a former chief medical information officer (CMIO) at Cleveland Clinic and current chief medical officer at health technology company Sansoro Health. “When you deployed the EHR, it tightly linked clinical operations to IT. And that’s obvious. But it also put IT in the middle of enabling all kinds of activities and strategies. So, this requires strong enterprise governance and strong IT governance, and it requires that they fit together. A lot of organizations are struggling with that, and that’s reflected in the role the CIO plays,” Levin says.

Podesta notes that when the CIO title first came about, many directors of IT in healthcare organizations wanted the “chief” designation. But to Podesta, there was a key difference between IT directors and CIOs: good directors of IT spend 80 percent of their time managing day-to-day operations and 20 percent of their time on strategy, but for “true” CIOs, it’s the opposite, he says. “There was a period where there was a ‘filtering out’ of individuals who tried to become CIOs, but were really IT directors and couldn’t make that leap into the strategy world. That led to a changing of the guard,” he says, adding that much of the new focus turned to developing EHRs and then becoming an equal player in the C-suite on the strategy teams. “You have to be able to work on IT strategy and develop it in conjunction with the business strategy,” Podesta attests.

Today’s CIO – One of the Scariest Jobs in Healthcare?

How to Turn Your Cyber Incident Response (Plans from Blah) into Fantastic?

Which is that even with all the care in the world, it is never possible to have an impregnable cyber incident response plan.

Let us face it. A cyber incident could happen to any organization that has a computer system that is connected to the Net. Well, the next question is, does such an organization exist? Almost no organization in today’s world, no matter of what size and which part of the world it could be in, can function without a cyber system. So, this means that simply any organization is vulnerable to a cyberattack and every organization should have a cyber incident response plan in place.

The simplest way to understand a cyber incident response plan is to understand it as a measure aimed at preventing cyberattacks. It is what may be defined as set of steps and measures aimed at countering cyberattacks or any other kind of security breach and reducing the damage to the extent possible. Ideally, a solid cyber response incident plan should put in place measures that will ensure that attacks do not happen in future, but this is too optimistic and ambitious, because it is almost certain that no two cyberattacks are the same.

So, what are the ways of how to turn your cyber incident response plans from blah into fantastic? Let us examine a few of these:

Understand the nature of the threat and how to deal with it

The first approach to how to turn your cyber incident response plans from blah into fantastic is to understand the nature of the threats. The essence of a cyber incident response plan should be one of realism, which is that even with all the care in the world, it is never possible to have an impregnable cyber incident response plan. A look at this bit of statistics from the Ponemon Institute is insightful:

The average cost of a data breach globally is in the range of $4million, and the recovery time, around very close to two-and-a-half months. While this is the global average, this research shows that companies that attained a response time of one month were able to cut the costs of a breach by as much as a quarter, i.e., almost a million dollars. Yet, it is not known if a data breach can be totally halted. So, at best, a robust plan should have enough ability at restricting the damage, help curtail the costs attached to an attack, and to bring down the time for recovery.

The next step in how to turn your cyber incident response plans from blah into fantastic will consist of forming a cyber response team. That this is a crucial step is obvious, because in no organization, however small, can one person be in charge of cyber response. A team with the right mix of experience and expertise should be formed to analyze the root causes as well as the immediate ones in the breach.

Dont delay how to turn into Fantastic https://goo.gl/ADUmiV

The most incredible technology you’ve never seen

The biological world has already demonstrated what’s possible on this scale — if we’re going to aim big as a species, it’s time we think small.

There’s money to be made and lives to be saved with the tiny stuff that’s all around us.

Saving the world (or some subset of people in it) is in vogue among the world’s wealthiest.

Jeff Bezos has a rocket company, Blue Origin. Bezos believes our future is extraterrestrial, and his rocket company exists because he thinks the price for getting anything off this rock is too damn high.

Bezos is not alone. Elon Musk is also building huge, reusable rockets. He wants to see humans fly to Mars, initially on a lark but eventually for forever.

This type of long-term thinking about the future of our species coupled with serious investment is important. But Bezos and Musk (and most other investors) are missing the most significant — and smallest — technological opportunity to save humanity.

No one has captured this tech blindspot better than my friend and Ginkgo Bioworks Co-Founder Jason Kelly. He did it by showing an image like this:

“What’s the most advanced piece of technology you see on this desk?,” Kelly asked his audience. The correct answer is in green.

A $4 houseplant is one of the most astonishing objects ever assembled. It’s a biodegradable, carbon-capturing, self-replicating, solar-powered work of art. Have you ever bought an electronic gadget that even comes close?

The mind-bending fact that a common shrub is more advanced than the latest MacBook Pro is overlooked by almost everyone. We fail to see it for a simple reason: the coolest parts of a plant can’t be seen. Not with the naked eye, at least.

It’s at the molecular level that plants fix CO2, soak up sunlight and churn out nutrients that we can eat. Way down at the level of atoms and molecules, the most mundane living objects are doing things that our best engineers can only dream of.

Small solutions to big problems

Humanity faces enormous, imminent challenges. The way we use energy is poisoning the planet, we are on track to use up many of our most important non-renewable resources, and we are ill prepared for the next inevitable global pandemic. And that’s just a small sampling of the challenges we see coming; there are dozens more around corners we can’t see around.

Major advances in deep tech — the marriage of hard sciences and emerging technology — is going to be critical if humanity is to survive these challenges and thrive, but most of the money in the world is maintained or managed by people who do not have formal scientific training. For example, just 5% of the Forbes richest 400 people have formal scientific training. Most therefore invest in things they’re familiar with, like real estate, software and finance.

I founded OS Fund to support the scientists entrepreneurs bringing deep tech to market; leveraging hard sciences and technology to rewrite the basic operating systems of our world. Atoms, molecules, genes and proteins can be designed like never before. The biological world has already demonstrated what’s possible on this scale — if we’re going to aim big as a species, it’s time we think small.

At OS Fund, we don’t invest in particular problems. Instead of trying to solve energy or climate change or the spread of disease, we invest in the foundational technology that could be applied to solve all problems. In the same way that early computer companies like Intel, Apple and Microsoft helped spawn the modern era of computing, we aim to do the same thing with atoms, molecules, organisms and complex systems.

The scientists at Ginkgo Bioworks, one of the first companies in the OS Fund ecosystem, are charting their way by designing bacteria that puff out perfume, crops that fertilize themselves, gut microbes to make medicine, and much more. With three highly automated foundries up and running, the company is poised to upset almost every industry you can think of.

Arzeda, another OS Fund company, is using computers to design new genetically-encoded nanomachines, otherwise known as proteins. Although most of us know proteins only as food, these intricate biological objects actually do almost all the work needed to keep cells alive. Designing new proteins from scratch will let humanity play by biology’s rules, meaning we can design our way to better food, fuels and chemicals in the greenest way possible.

Another OS Fund company rewriting our world is NuMat, where they’re arranging atoms in MOFs (metal organic frameworks) to create the most powerful sponges you’ve never heard of. NuMat works at the intersection of high-performance computing, chemistry, and hardware systems to design and manufacture materials that can filter non-renewable material like xenon out of thin air.

But wait, I can hear you thinking, isn’t AI going to eliminate the need for this kind of innovation?

View story at Medium.com

View story at Medium.com

The importance of bringing technology into learning in healthcare

provides much-needed skills like critical thinking, analysis and problem-solving that people need in a rapidly evolving world.

Technology has undoubtedly and irreparably changed all aspects of our lives, from personal to professional. Unsurprisingly, it has also extended to many areas of healthcare, with research by the World Economic Forum (WEF) showing that between 2018 and 2022 there is an expected 87 percent adoption of user and entity big data analytics and 67 percent of Internet of Things, among others, in global health and healthcare.

This indicates widespread uptake of technology in the coming years and illustrates the need to incorporate technology in health education to ensure that the future workforce is adequately equipped, as well as to fully harness the power of technology to disrupt and improve the way individuals learn as we move deeper into the digital economy.

The disruptive and transformative power of technology in education is driven primarily by the fact that technology has the ability to make learning more interactive, collaborative and interesting. It also provides much-needed skills like critical thinking, analysis and problem-solving that people need in a rapidly evolving world.

Nursing and health sciences are, of course, not immune to the transformative capabilities of technology in education.The health industry is recognising more and more that it is critical for modern nurses and health practitioners to be highly trained and well-educated critical thinkers able to make complex clinical decisions – and there is an increasing recognition that the most effective way to produce these kinds of practitioners is to utilise technology in their education.

The transformative power of technology in nursing education

The Life College of Learning, which was established by Life Healthcare in 1998, has made technology and innovation its strategic focus for this reason and continuously implements programmes and initiatives that make use of the latest and most advanced technology.

Since 2013, for example, the college has upgraded the simulation rooms and digital education systems at each of its seven learning centres across the country so that innovative teaching and learning methodologies are used to promote student theory practice integration and improved cognitive thinking.As a result, the college now makes use of an advanced electronic learning programme that is conducive to learning and self-study as it is visual and interactive. The programme is a 3D human anatomy and physiology software used for teaching, learning and presenting.

Simulation, which is a vital part of healthcare training because of the ability to create real-world scenarios in a controlled and non-threatening environment, benefits broadly from the use of technology because tech facilitates the simulation of specific characteristics or behaviour of patients or illnesses.This allows students to get much-needed exposure to and practice life-saving skills without adverse consequences. These skills include basic and advanced nursing capabilities, a variety of wound care procedures, and labour, delivery and midwifery skills.

Place technology and innovation at the centre http://bit.ly/2QGWxFA

Health on the menu at Nature’s Goodness in Welland

Who has spent three years preparing to head out on her own after a career working in the health food industry.

Health-conscious individuals may want to take a trip down West Main Street.

Nature’s Goodness Health Foods and Wellness opened this week at 98 West Main St., kicking off seven days of prize giveaway running until Saturday as part of the store’s grand opening. Establishing a shop of her own — specializing in a full range of vitamins, supplements, essential oils, organic foods and more — has long been the dream of owner Sarina Giansante, who has spent three years preparing to head out on her own after a career working in the health food industry.

206934-676x450-blackboardwithfruit_text

“I thought I would finally give it a shot,” said Giansante, who is paring the products offered on her shelves, ranging from organic and natural beauty and bath products to dietary supplements, with in-house organic tea and coffee products. She has set up a seating area, replete with Himalayan salts to provide guests a relaxing environment to enjoy their beverages, such as organic cappuccinos, and as she moves forward, organic food offerings.

The field is a passion for the certified biofeedback technician, who aims to find natural remedies for ailments that might otherwise require medication.

Essential Components of Courses on Good [Clinical Practice] 2019

Integrity and confidentiality of the subjects that take part in a clinical trial.

Good Clinical Practices is a set of standards for the scientific and ethical aspects of the following elements of clinical trials:

–       Design

–       Conduct

–       Performance

–       Monitoring

–       Auditing

–       Recording

–       Analysis

–       Reporting.

The soul of GCP is that the adherence to its principles gives the assurance that the clinical trials are accurate, credible, verifiable and reproducible. These are the hallmarks of a scientific experiment, which means that complying with the principles enunciated in GCP makes the clinical study scientifically valid. In addition to ensuring the scientific validity of clinical trials, GCP principles also cover another critical aspect: the rights, integrity and confidentiality of the subjects that take part in a clinical trial.

For these reasons, Good Clinical Practices are considered the ISO of clinical trials. The ICH’s Harmonized Tripartite Guideline for Good Clinical Practice describes these methods. Good Clinical Practice guidelines are also issued by regulatory authorities such as the FDA, the European Medicines Agency (EMA) or The Medicines and Healthcare Regulatory Agency (MHRA) of the UK.

Essential Components of Courses on Good Clinical Practice

The career path for any clinical professional starts with gaining academic knowledge of these regulations and the practical ways of implementing that knowledge. In niche, high specialty areas such as Good Clinical Practice, which are technical in nature and not a subjective or creative area like art or writing; getting sound knowledge of the areas of GCP is essential. Also, practicality is one of the essential components of courses on Good Clinical Practices. While knowledge is imparted from books, training and experience help to put that knowledge into practice, which is essential to make the person a solid professional.

This being the nature of Good Clinical Practice, what are the essential components of courses on Good Clinical Practice? Keeping the essential components of courses on Good Clinical Practice in mind is very important for anyone who wants to take up courses on GCP, because courses on GCP are what provide the knowledge needed for becoming clinical professionals.

The need for the inculcation of professionalism and efficiency into the work of a clinical professional can perhaps be appreciated from the fact that back in 2014, in the UK alone, as many as three million people volunteered to become subjects at clinical trials. This underscores the need for proper knowledge of the subject. Courses that impart knowledge of clinical trials have to consist of a few essential components on Good Clinical Practice. Let us examine some of them:

Knowledge of regulations

Regulations sit at the very heart of GCP. Good Clinical Practice is a highly regulated area because of its highly scientific nature and for the potential it has for causing serious consequences if something goes wrong. Clinical trials can cause adverse events. An adverse event is any bad experience with a drug that can cause even death. Adverse outcomes have the chance to mar the whole trial.

It is to help counter events of such magnitude that GCP guidelines are set. Deep and insightful knowledge of the nature of the guidelines, which will help prevent adverse events is among the essential components of courses on Good Clinical Practice.

One other essential component of courses on Good Clinical Practice is that they must incorporate learning on the ISO standard which deals with clinical trials: the DS/EN 14 155 “Clinical investigation of medical devices for human subjects – Good Clinical Practice”. A course on GCP should also impart learning on the Addendum for ICH-GCP, Guideline for Good Clinical Practice E6(R2). This requirement was approved on 15 December 2016 by a committee in the EMA, namely The Committee for Medicinal Products for Human Use (CHMP). It came into official existence from June 14, 2017. These are some of the important principles that Good Clinical Practice professionals will implement during their careers. Familiarizing them with these is very essential to a course on GCP.

How to adhere to regulations https://goo.gl/bjdSeD