The importance of bringing technology into learning in healthcare

provides much-needed skills like critical thinking, analysis and problem-solving that people need in a rapidly evolving world.


Technology has undoubtedly and irreparably changed all aspects of our lives, from personal to professional. Unsurprisingly, it has also extended to many areas of healthcare, with research by the World Economic Forum (WEF) showing that between 2018 and 2022 there is an expected 87 percent adoption of user and entity big data analytics and 67 percent of Internet of Things, among others, in global health and healthcare.

This indicates widespread uptake of technology in the coming years and illustrates the need to incorporate technology in health education to ensure that the future workforce is adequately equipped, as well as to fully harness the power of technology to disrupt and improve the way individuals learn as we move deeper into the digital economy.

The disruptive and transformative power of technology in education is driven primarily by the fact that technology has the ability to make learning more interactive, collaborative and interesting. It also provides much-needed skills like critical thinking, analysis and problem-solving that people need in a rapidly evolving world.

Nursing and health sciences are, of course, not immune to the transformative capabilities of technology in education.The health industry is recognising more and more that it is critical for modern nurses and health practitioners to be highly trained and well-educated critical thinkers able to make complex clinical decisions – and there is an increasing recognition that the most effective way to produce these kinds of practitioners is to utilise technology in their education.

The transformative power of technology in nursing education

The Life College of Learning, which was established by Life Healthcare in 1998, has made technology and innovation its strategic focus for this reason and continuously implements programmes and initiatives that make use of the latest and most advanced technology.

Since 2013, for example, the college has upgraded the simulation rooms and digital education systems at each of its seven learning centres across the country so that innovative teaching and learning methodologies are used to promote student theory practice integration and improved cognitive thinking.As a result, the college now makes use of an advanced electronic learning programme that is conducive to learning and self-study as it is visual and interactive. The programme is a 3D human anatomy and physiology software used for teaching, learning and presenting.

Simulation, which is a vital part of healthcare training because of the ability to create real-world scenarios in a controlled and non-threatening environment, benefits broadly from the use of technology because tech facilitates the simulation of specific characteristics or behaviour of patients or illnesses.This allows students to get much-needed exposure to and practice life-saving skills without adverse consequences. These skills include basic and advanced nursing capabilities, a variety of wound care procedures, and labour, delivery and midwifery skills.

Place technology and innovation at the centre

Global Post Herpetic {Neuralgia Treatment} to Reap Over US$ 908.4 Mn, In Terms Of Value, By 2026

The lack of definite curative treatment and the poor efficacy and efficiency of drugs is also hampering the post herpetic neuralgia treatment market growth.

Growing cases of post herpetic neuralgia treatment are increasing the number of referrals to pain management clinics resulting in growth of market. According to a latest research by Persistence Market Research (PMR), the global post herpetic neuralgia treatment market is anticipated to account for over US$ 908.4 Mn, in terms of value, by 2026 end. The report on post herpetic neuralgia treatment further projects significant growth potential of post herpetic neuralgia treatment market with CAGR pegged at 5.3% through 2026.

Post Herpetic Neuralgia Treatment Market: Segmental Overview: The post herpetic neuralgia treatment market includes segments by treatment type, distribution channels and regions. The treatment type segment of the post herpetic neuralgia treatment market includes drugs, patches and steroid injectable. The drug segment is sub segmented by anticonvulsants, antidepressants, and opioids.

The patches segment is sub segmented by lidocaine skin patches and capsaicin skin patches. The distribution channel segment of the post herpetic neuralgia treatment market includes institutional sales and retail sales. The institutional sales includes hospital pharmacies, and clinics. The retail sales includes retail sales, retail pharmacies, drug stores and mail order pharmacies. Based on the treatment type, the drugs segment accounts for the largest share of the post herpetic neuralgia treatment market with a share of 80.9 % in 2018. However the patches segment is expected to grow at the highest CAGR of 5.6 during the forecast period.

Post Herpetic Neuralgia Treatment Market: Factors Impacting Revenue Growth: The growth of the global post herpetic neuralgia treatment market is primarily driven by growing prevalence of post herpetic neuralgia and geriatric population.

The development of healthcare infrastructure around the world coupled with the governmental support to post herpetic neuralgia treatment products is also expected to drive the growth of the post herpetic neuralgia treatment market. However, the poor efficacy and efficiency of present post herpetic neuralgia treatment drugs are factors expected to hamper the growth of the post herpetic neuralgia treatment market. The companies operating in the post herpetic neuralgia treatment are involved in developing new experimental drugs.

However concerns over opioid use and the growing mortality from overdose are the prime constraints on the post herpetic neuralgia treatment market. Opioid overdose deaths account for 49,000 of the 72,000 drug overdose deaths in the USA in 2017.

According to the center of disease control, around 66% of the more than 63,600 drug overdose deaths in 2016 involved an opioid and on average, 115 Americans die every day from an opioid overdose. The lack of definite curative treatment and the poor efficacy and efficiency of drugs is also hampering the post herpetic neuralgia treatment market growth.

This post herpetic neuralgia treatment report assesses the trends that are driving the growth of each segment of the post herpetic neuralgia treatment market on the global as well as regional level, and offers potential takeaways that could prove substantially useful for manufacturers planning to enter the post herpetic neuralgia treatment market.

Post Herpetic Neuralgia Treatment Market: Regional Insights: North America is expected to be the dominant regional market for post herpetic neuralgia treatment, accounting for a high revenue share in 2017. The U.S post herpetic neuralgia treatment market is expected to account for a large share and to grow at a CAGR of 4.4 % over the forecast period, while Canada is expected to register a CAGR of 5.2%. Europe and Asia Pacific post herpetic neuralgia treatment markets collectively are expected to grow at CAGRs of 4.6 % and 6.0 %, respectively.

The post herpetic neuralgia treatment market is expected to shift in favour of developing regions led by China owing to its fast developing economy and healthcare infrastructure. Revenue from the post herpetic neuralgia treatment market in countries of Asia Pacific such as China is expected to expand at the relatively higher CAGR due to developing economy, advancing healthcare infrastructure which reflects a high post herpetic neuralgia treatment market equity.

Want to more about this for your reference Post Herpetic Neuralgia Treatment

What Does ParkMyCloud User Data Tell Us?

These strategies can also result in wasted time, money, and computing capacity.

The latest statistics on cloud computing all point to multi-cloud and hybrid cloud as the reality for most companies. This is confirmed by what we see in our customers’ environments, as well as by what industry experts and analysts report. At last week’s CloudHealth Connect18 in Boston we heard from Dave Bartoletti, VP and Principal Analyst at Forrester Research, who broke down multi-cloud and hybrid cloud by the numbers:

  • 62% of public cloud adopters are using 2+ unique cloud environments/platforms
  • 74% of enterprises describe their strategy as hybrid/multi-cloud today
  • But only:
    • 42% regularly optimize cloud spending
    • 41% maintain an approved service catalog
    • 37% enforce capacity limits or expirations

More often than not, public cloud users and enterprises have adopted a multi-cloud or hybrid cloud strategy to meet their cloud computing needs. Taking advantage of features and capabilities from different cloud providers can be a great way to get the most out of the benefits that cloud services can offer, but if not used optimally, these strategies can also result in wasted time, money, and computing capacity.



The data is telling – but we won’t stop there. For more insight on the rise of multi-cloud and hybrid cloud strategies, and to demonstrate the impact on cloud spend (and waste) – we have compiled a few more statistics on cloud computing.

Multi-Cloud and Hybrid Cloud Adoption Statistics

The statistics on cloud computing show that companies not only use multiple clouds today, but they have plans to expand multi- and hybrid cloud use in the future:


  • According to a 451 Research survey, 69% of organizations plan to run a multi-cloud environment by 2019. As they said, “the future of IT is multi-cloud and hybrid” – but with this rise, cloud spending optimization also becomes more of a challenge.
  • In a survey of nearly 1,000 tech executives and cloud practitioners, over 80% of companies were utilizing a multi-cloud strategy, commonly including a hybrid cloud model consisting of both public and private clouds.
  • And by multi-cloud, we don’t mean just two. On average, the number of private and public clouds used by companies to run applications and test out new services is 4.8.
  • On hybrid cloud strategy:
    • 83% of workloads are virtualized today (IDC)
    • 60% of large enterprises run VMs in the public cloud (IDC)
    • 65% of organizations have a hybrid cloud strategy today (IDC)
You know this what these statistics on Cloud Computing Mean


Models are changing to accommodate growing use of tech [Ogilvy’s] Michael Tidmarsh

It had a lot of promise in the early days, but it seemed to get relegated to banners, and nothing particularly exciting.

In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have changed to accommodate data-driven strategies. Tidmarsh will also keynote a talk on creativity in a data-driven world at our MarTech® Conference in Boston in early October.

Tidmarsh said that when he started at Ogilvy in 2003, “… digital was the new, emerging discipline, but it was still a fringe player. It had a lot of promise in the early days, but it seemed to get relegated to banners, and nothing particularly exciting.”

He said that the pace at which digital has moved from the fringe to a mainstream conversation has been surprising.

So you’ve got this landscape where the possibilities of what we can do with tech and data has suddenly shifted. And I think that things like mobile smart phones have paved the way for this, but you’ve suddenly gone from the possibilities of Star Trek-like technology into a world where [that tech is] in your hands every day. [Consumers have] a brand new set of baseline expectations that everything [in tech] is going to be fantastic and more connected than the device that [they] bought before.

In order to keep up the pace, Tidmarsh said, agencies have shifted their models from being traditional AORs (agencies of record) with a substantial retainer to “much more project work, much more bespoke work.”

Asked if the technological concerns in a project ever take over the creative direction, he said that he’s seen tech apply some controls to the creative process:

One example is a piece of work we did a couple of years ago for British Airways, where the creative was an electronic billboard in the center of London that had an animated film of a child on it. When a British Airways plane flew overhead, the child pointed to the sky at the plane and the billboard said something like, “There goes BA 219, just coming home from Spain.”

Everything is going to be changed you know that

Short-term [Health Plans]: A junk option to an actual drawback

Here is why I think states can and should take quick action to protect consumers.

After failing to overturn most of the Affordable Care Act in a very public fight, President Donald Trump has been steadily working behind the scenes to further destabilize former President Barack Obama’s signature achievement. A major component in this effort has been an activity called rule-making, the administrative implementation of statutes by federal agencies like the Department of Health and Human Services.

Most recently, citing excessive consumer costs, the Trump administration issued regulations to vastly expand the availability of short-term, limited duration insurance plans.

While the cost of health care is one of the overwhelming problems in the American health care system, short-term health plans do nothing to alter the underlying causes. Indeed, these plans may cause great harm to individual consumers while simultaneously threatening the viability of many states’ insurance markets. Having studied the U.S. health care market for years, here is why I think states can and should take quick action to protect consumers.


Comparing crab apples and oranges

Short-term, limited duration insurance plans, by definition, provide insurance coverage for a short, limited period. Since being regulated by the Health Insurance Portability Act of 1996 (HIPAA), this has meant for less than one year. Sold at least since the 1970s, they were offered as an alternative to major medical insurance intended for individuals with temporary and transitional insurance needs such as recent college graduates or those in between jobs.

However, after passage of the Affordable Care Act further concerns emerged over the misuse and mismarketing of these kinds of plans. As a result, the Obama administration restricted their duration to three months.

In addition to being shorter in duration, these policies’ benefits tend to also be much skimpier than for those plans sold on the Affordable Care Act’s marketplaces. For example, plans often do not cover crucial services such as prescription drugs, maternity care, or major emergencies like cancer. Equally problematic, even those benefits covered come with high deductibles, strict limitations, and annual and lifetime coverage limits.

It is important to note that short-term health plans are also not subject to any of the consumer protections established by the Affordable Care Act. This means, for example, that insurers can set premiums, or even refuse to sell to an individual, based on a person’s medical history. Moreover, consumers must update their health status every time they seek to purchase coverage.

Crucially, short-term health plans have shown to be particularly discriminatory against women. For one, women are charged higher premiums. Moreover, they are likely to be disproportionately affected by medical underwriting for pre-existing conditions like domestic and sexual abuse and pre- and postnatal treatment.

Expansion of short-term health plans

The Role of Technology in the Medical Devices Industry

which new technologies have the potential to impact medical devices in a big way?

With almost everything under the sun being touched in one or another way by technology; medical devices are not exempt from this influence. Technology and medical devices have always had a strong bond with each other. Newer technologies that have sprung up over the past few years have accentuated their already strong linkage. So, which new technologies have the potential to impact medical devices in a big way? There are many, but let us consider these among them:

Artificial Intelligence: Undoubtedly, the real shaker for the medical devices industry is AI. AI has been around for a while now, but with the major impetus it received with the advent of the cloud, which makes its monstrous amounts of data manageable, AI’s prowess seems more capable of actualizing. Take IBM Watson for instance. It is being seen as a technology that can alter the landscape of the healthcare industry. Its uses in the medical devices industry too may become more prominent in the years to come.

IoT: The Internet of Things is another phenomenon that could impact medical devices strongly. The day is not far off where we will be able to get IoT to carry out all the manual tasks of the industry today. The most crucial element it could introduce into the industry is likely to be connectivity. Connectivity of medical devices could alter the game for the medical devices industry.

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You can offer them a solution that meets their needs

How should you engage them next, since customer engagement drives purchase decisions?

As marketers, we’re in the business of understanding behavior and what makes people buy things. But in the age of technology, when we can communicate seamlessly with anyone, anywhere with an internet connection, crucial elements still get lost in translation.

It’s somewhat absurd that with the rise of digital, we’ve actually masked a lot of the behavioral signals that help us piece together the person behind the action.

Sure, someone clicked, but do you know why? And how should you engage them next, since customer engagement drives purchase decisions?

Your prospective customers aren’t necessarily saying anything to you verbally the way you’d hear a loved one or a boss. So, we’re left to sift through click-through rates, time spent on web pages and drop-off times on videos. But it’s vital that we decipher what our customers are trying to tell us online, just as we would in an in-person conversation.

Despite their seeming silence, customers are continually giving off signals about their mindset through their behavior during their engagement with your assets — powerful signals I like to call “digital body language.”

How Best Buy is using its insights

In recent months, for example, Best Buy realized their special sauce was the in-person conversation — the interaction people have in-store with the “blue shirts,” the employees wearing the well-known bright blue polo shirts. So Best Buy exploited this point of differentiation in its most recent ad campaign.

Recently, Best Buy Chief Marketing Officer Whit Alexander said:
Telling the story of our people — and how we make a meaningful impact on customers’ lives — is at the heart of this work.” … “The core of what differentiates Best Buy vs. everyone else — and makes us awesome for customers — is that we understand your unique needs and how tech can enhance your life.


There are nuances to the process of buying electronics, especially big-ticket items, and an online description frequently doesn’t meet shoppers’ needs. That’s why Best Buy has shifted its focus to make its business model all about reading and engaging their customers.

One 30-second spot, for example, shows an employee helping a customer choose a refrigerator — a purchase decision based specifically on fingerprint-resistance.

This is a powerful lesson for B2B companies to apply to our own marketing — we need to create an environment online that mirrors the showroom experience, where we can take cues from prospective customers.

Reading buyers’ digital body language

So you’ve got all these metrics on your prospective buyers, but the difficulty lies in deciphering what their actions actually mean. Your data should provide intelligence into how to approach each customer.

Here are some general guidelines about how to interpret and act on your prospect’s online behavior:

Multiple visits to your website or content

This is the equivalent of bumping into someone a few times and making small talk. You’re not quite friends, but you are acquaintances and know a few things about each other. These buyers are aware of your product and offerings but may not know much about them.

It’s best to engage them with introductory content, and not get too far into the weeds too fast. If you have a sense of what industry they work in, you should tailor your content based on those insights. Keep these pieces of content on the short side, so you don’t lose their attention.

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