The Role of (Self Care) to Build a Prosperous Business

Smart devices have essentially re-programmed how we interact with and experience our world.


How much more can we add to our jammed calendars? How many more communication methods can we reasonably maintain? How many items on our ‘to-do’ list do we actually check off at the end of each day?

In our uber-connected world, supported by technology unfathomable even five years ago, the pace of a typical workday has some of us on “mach” speed. How can we realistically maintain this pace and still produce superior quality work product? That’s an ongoing question and struggle for so many of us, and our clients.

Smart devices have essentially re-programmed how we interact with and experience our world.

As our work and personal lives fuse together, we are challenged to create boundaries that protect our health and well-being with self care. For those who have worked in a law firm environment, we understand clearly the highly stressed, deadline-driven culture of “more is more.” This mindset is detrimentally opposed to a well-balanced body-mind-spirit experience, quickly leading to a total ‘burn-out’ health crisis.

According to a recent Gallup study of 7,500 full-time employees, two thirds experienced burnout to some degree within the last three years. Burned-out employees take more sick days and are 23 percent more likely to carry around a heavy feeling of self-doubt and lack.

Wellness and mind-body practice is a health path forward.

As we struggle to “do it all”, how much does all facets of our health suffer? What are our daily practices to protect our body, mind and spirit? According to a study by the National Institutes of Health, individuals who engaged in a meditation retreat were assessed before and after. Active participants reported a decrease in anxiety and depression as well as an increase in mindfulness. The practice of mindfulness is as simple as maintaining a moment-by-moment awareness of our thoughts through a gentle, nurturing lens.

Benefits of hitting the pause button.

In our personal quest to achieve “success,” we can lose the internal cues that are foundational to our connection with ourselves and we diminish our ability to self-regulate (control emotions, concentration, and joy). With consistent and persistent practice, we can achieve a powerful ability to decrease anxiety, increase joy and fulfillment, increase performance capabilities and produce a more mindful state. At the root of all these attributes is self-regulation.

Simple yet powerful effects of breath play an essential role to the fundamentals of health, well-being, healing and human performance. Specific breathing techniques can have a tremendous impact on decreasing stress and other inflammatory states, enhancing brainpower and balancing emotions. Sharpening this internal regulation tool will assist to achieve deeper sleep and improve digestive issues while resisting “thought clutter.”

Further, specific breathing practices will enrich the connection to yourself (self-awareness, self-esteem, etc.) as well as deepen your connection to a powerful reserve of energy that will support a higher level of health, healing, wellness and performance in all areas of your life.

Consider how many times a day you actually stop all activity to simply “be,” without motion or in the state of doing? Experts agree that the longer we stay in motion of “doing”, the less healthy we are “being.” Yes, it stands in direct contrast to satisfying our billable hour requirements and project lists, but, in the long-term, we will benefit from a more efficient and productive work schedule. Try it for yourself.

Traffic Index to spotlight top [20 mobile] ad networks -Kochava launches

The number of active users, Simmons noted, thus relates to the quality of the ads and the inventory in a given network.

20 mobile

How the ranking was determined: The ranking is based on four metrics relating to ads that drive app installs, which is mostly what Kochava measures and assigns credit for.

They are signal clarity, fraud, quality and correlation (the statistical relationship between clicks and conversions) reported by the networks. Kochava integrates with 3000 or so mobile ad networks.

Signal clarity is the data surrounding clicks, impressions and postbacks. Head of Client Analytics Grant Simmons told me that networks sometimes only report clicks, for instance, and are less clear about related data, such as device ID, creative ID, transaction ID and so on. Postbacks are the data that Kochava returns to the network, relating to whether the ads led to app installs, and this data is used by networks for optimization.

The percent of fraudulent traffic is based on measurement via Kochava’s fraud console, and quality is how many active users the network retains. The number of active users, Simmons noted, thus relates to the quality of the ads and the inventory in a given network.

Other rankings: Simmons pointed to two other rankings of mobile ad networks, by attribution firms Appsflyer and Tune, although the latter’s attribution business is now owned by deep linking firm Branch. The difference in the rankings, he said, is that Kochava puts more emphasis on signal clarity, and thus on the quality of correlation between click and install.

Why this matters to marketers: “This [ranking] is an effort to clear up this industry,” Simmons said, adding that it is “remarkably fraudulent.”

Why this Kochava launches now

Why You Must Keep Carrying Out Risk Management Throughout Your Business [Lifetime]

This places risk management right up there at the very top as among the most crucial elements of a business.

What makes risk management critical? Well, business that comes with no risk is no business at all. It is like the side effect of a medicine. It is impossible to think of the medication without the side effects. Risk being inhered into a business and intricately woven into it; it is necessary to understand why you must keep carrying out risk management throughout your business’ lifetime. This places risk management right up there at the very top as among the most crucial elements of a business.

Management and business experts have propounded the theory that risk can only be managed or contained, and never eliminated. This is the extent to which risk is bound to business. The enormity of risk management can be gauged from the fact that we only hear a term such as risk management, and seldom risk elimination. This indicates the inescapability of risk from a business.


Carrying out risk management throughout the business lifetime is the key

Among the most important aspects to keep in mind about risk management is that it is not something an organization does at some point of time and forgets. It is something that should be carried out every now and then at every point of the business lifetime. Another core point related to this fact is that risks are never single or static. You could face several risks, connected to each other or not, at one point of time.

Further, risks keep changing from time to time. As one risk gets managed, another could spring up. This explains just why as an organization, you must keep carrying out risk management throughout your business’ lifetime. There are very many core reasons for carrying out risk management during the lifetime of the business whenever the occasion demands it.

Understanding the risk is the first step

Risk comes in various forms, shapes and sizes. Anyone who understands a business should start by understanding the risks in it first. Risk could be either relative to the business or the industry or it could be specific to the organization.

Any business is prone to what may be called general risks. Like mentioned, it is a risk that comes with an activity involving a certain kind of business. Irrespective of the nature, size and reach of the business or its market, there are risks such as market, changing consumer tastes, shifting market size and trends, geographical location and so on.

And then, the specific ones

In addition to the general risks that come with any business, a business has to also take into consider the risks that are specific to it, regardless of which industry it is in. Some of the specific risks that come to mind are:

  • Do our employees carry the right skillsets for this industry and this business?
  • Do we have the right resources for growing?
  • How many of our people could be off work on any given day across the business and what are our backup plans?
  • What are our plans for raising funding through the investors and what if they fail to get convinced?
  • What risk will befall our business if the top management quits?
  • What is our disaster recovery plan?
  • Do we have the resilience to handle major disasters and there any that our business is prone to, being located where it is?

Management experts pin down these risk management principles into these main elements:

  • Understanding or establishing the risk
  • Identifying them
  • Analyzing them
  • Evaluating how to manage them.

Do it before it is late

The key to risk management is to not only understand that you must keep carrying out risk management throughout your business’ lifetime, but that you must act before the risk happens. This is where the business’ ken to handling risk management lies. The organization that does this is one that has understood its business best and is ahead of the rest. What happens when risk management is applied after the risk has occurred is that the severity is hardly reduced, while risk management done before the onset of a risk ensures that the risk is contained, and its effects mitigated, which risk management truly is essentially all about.

You can offer them a solution that meets their needs

How should you engage them next, since customer engagement drives purchase decisions?

As marketers, we’re in the business of understanding behavior and what makes people buy things. But in the age of technology, when we can communicate seamlessly with anyone, anywhere with an internet connection, crucial elements still get lost in translation.

It’s somewhat absurd that with the rise of digital, we’ve actually masked a lot of the behavioral signals that help us piece together the person behind the action.

Sure, someone clicked, but do you know why? And how should you engage them next, since customer engagement drives purchase decisions?

Your prospective customers aren’t necessarily saying anything to you verbally the way you’d hear a loved one or a boss. So, we’re left to sift through click-through rates, time spent on web pages and drop-off times on videos. But it’s vital that we decipher what our customers are trying to tell us online, just as we would in an in-person conversation.

Despite their seeming silence, customers are continually giving off signals about their mindset through their behavior during their engagement with your assets — powerful signals I like to call “digital body language.”

How Best Buy is using its insights

In recent months, for example, Best Buy realized their special sauce was the in-person conversation — the interaction people have in-store with the “blue shirts,” the employees wearing the well-known bright blue polo shirts. So Best Buy exploited this point of differentiation in its most recent ad campaign.

Recently, Best Buy Chief Marketing Officer Whit Alexander said:
Telling the story of our people — and how we make a meaningful impact on customers’ lives — is at the heart of this work.” … “The core of what differentiates Best Buy vs. everyone else — and makes us awesome for customers — is that we understand your unique needs and how tech can enhance your life.


There are nuances to the process of buying electronics, especially big-ticket items, and an online description frequently doesn’t meet shoppers’ needs. That’s why Best Buy has shifted its focus to make its business model all about reading and engaging their customers.

One 30-second spot, for example, shows an employee helping a customer choose a refrigerator — a purchase decision based specifically on fingerprint-resistance.

This is a powerful lesson for B2B companies to apply to our own marketing — we need to create an environment online that mirrors the showroom experience, where we can take cues from prospective customers.

Reading buyers’ digital body language

So you’ve got all these metrics on your prospective buyers, but the difficulty lies in deciphering what their actions actually mean. Your data should provide intelligence into how to approach each customer.

Here are some general guidelines about how to interpret and act on your prospect’s online behavior:

Multiple visits to your website or content

This is the equivalent of bumping into someone a few times and making small talk. You’re not quite friends, but you are acquaintances and know a few things about each other. These buyers are aware of your product and offerings but may not know much about them.

It’s best to engage them with introductory content, and not get too far into the weeds too fast. If you have a sense of what industry they work in, you should tailor your content based on those insights. Keep these pieces of content on the short side, so you don’t lose their attention.

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